What is a Business Name? A Comprehensive Legal Overview

Definition & Meaning

A business name is a name under which a company operates, distinct from the owner's personal name. Choosing a business name is a crucial step for entrepreneurs, as it helps define their brand and market identity. While some may use their own names, most prefer a unique name that aligns with their business goals. In today's digital age, selecting an effective domain name is also important, as it can impact online visibility and branding.

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Real-world examples

Here are a couple of examples of abatement:

Example 1: A small bakery named "Sweet Treats" registers its name with the state and applies for a trademark to protect its brand. This ensures no other bakery can use the same name within the same market class.

Example 2: A freelance graphic designer operating under their own name decides to rebrand as "Creative Designs." They file a DBA to officially use this name for their business operations. (hypothetical example)

State-by-state differences

State Registration Requirement
California Requires filing a DBA for sole proprietorships and partnerships.
Texas DBA registration is required, and a notice must be published in a local newspaper.
New York DBA must be filed with the county clerk's office.

This is not a complete list. State laws vary, and users should consult local rules for specific guidance.

Comparison with related terms

Term Definition Difference
Fictitious Name A name used by a business that is different from its legal name. A fictitious name is often registered as a DBA.
Trademark A legally registered name or symbol that represents a business. A trademark provides broader legal protection than a business name alone.

What to do if this term applies to you

If you are starting a business, consider the following steps:

  • Research potential business names to ensure they are not already in use.
  • Register your chosen name with the appropriate state agency.
  • If necessary, file for a DBA to operate under a different name.
  • Consider trademark registration for added protection.

For assistance, explore US Legal Forms' ready-to-use legal form templates, or consult a legal professional for complex matters.

Quick facts

  • Typical registration fees range from $10 to $100.
  • Jurisdiction varies by state; check local regulations.
  • Trademark registration can prevent future use of the name by others.

Key takeaways

Frequently asked questions

Yes, most states require registration to ensure the name is unique and not already in use.