Understanding Change of Name (Trademark): A Guide to Legal Procedures

Q: Do I need to notify anyone else about the name change?

It&#039;s advisable to inform any relevant parties, such as business partners or clients.

Q: Can I change my trademark name multiple times?

Yes, you can change your trademark name as needed, but each change must be recorded.

Definition & Meaning

A change of name in the context of trademarks refers to the process by which owners of trademark applications or registrations update their name without altering the ownership of the trademark itself. This change is important for maintaining accurate records of ownership and is typically recorded with the U.S. Patent and Trademark Office (USPTO) through their Assignment Branch. Recording the name change ensures that the trademark's legal status is clear and up to date.

Table of content

Legal Use & context

The term "change of name" is commonly used in trademark law. It applies when a business or individual who owns a trademark wishes to update their name due to various reasons, such as rebranding or personal circumstances. This process is relevant in civil law, particularly in intellectual property law. Users can manage this process themselves by utilizing legal templates provided by US Legal Forms, which can help streamline the necessary documentation.

Key legal elements

Real-world examples

Here are a couple of examples of abatement:

Example 1: A company named "Tech Innovations LLC" decides to change its name to "Innovative Tech Solutions LLC." The owner can file a change of name with the USPTO to reflect this update without transferring ownership.

Example 2: An individual who registered a trademark under their personal name, "John Smith," may change it to their business name, "Smith Enterprises." They would need to record this change with the USPTO. (hypothetical example)

Comparison with related terms

Term	Definition	Key Difference
Trademark Assignment	Transfer of ownership of a trademark from one party to another.	Involves changing ownership, unlike a change of name.
Trademark Licensing	Permission granted by the trademark owner to another party to use the trademark.	Does not change ownership or name; involves usage rights.

Common misunderstandings

What to do if this term applies to you

If you need to change your name associated with a trademark, follow these steps:

Prepare the necessary documentation supporting your name change.
File the name change with the USPTO's Assignment Branch.
Consider using US Legal Forms for templates to simplify the process.
If you find the process complex, seek assistance from a legal professional.

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Quick facts

Attribute	Details
Typical Fees	Fees may vary; check USPTO for current rates.
Jurisdiction	U.S. Patent and Trademark Office.
Process Duration	Varies based on USPTO processing times.