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What is an Endorsement Contract? A Comprehensive Legal Overview
Definition & Meaning
An endorsement contract is a legal agreement in which a student athlete is compensated for allowing their name, image, or likeness to be used in promoting products, services, or events. This type of contract is essential for student athletes who want to monetize their personal brand while maintaining compliance with relevant regulations.
Table of content
Legal Use & context
Endorsement contracts are primarily used in sports and entertainment law. They come into play when student athletes engage with brands for promotional purposes. Legal professionals may draft these contracts to ensure they comply with state and federal regulations, especially concerning the rights of student athletes. Users can manage some aspects of these contracts themselves using legal templates available through platforms like US Legal Forms.
Key legal elements
Real-world examples
Here are a couple of examples of abatement:
Example 1: A college basketball player signs an endorsement contract with a sports apparel brand, allowing the brand to use their image in advertisements in exchange for a fee.
Example 2: A student athlete partners with a local health food company to promote their products on social media, receiving a monthly stipend for their promotional efforts. (hypothetical example)
Relevant laws & statutes
Endorsement contracts are influenced by various laws, including:
15 USCS § 7801 (5) - Defines endorsement contracts in the context of student athletes.