What Are Advertising Standards? A Legal Perspective

Definition & Meaning

Advertising standards refer to the guidelines established for regulating outdoor advertising signs, displays, and devices that are located near the National System of Interstate and Defense Highways. These standards are set forth by the Secretary of Transportation to ensure that advertisements are safe, appropriate, and do not interfere with highway safety and aesthetics.

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Real-world examples

Here are a couple of examples of abatement:

Example 1: A local business wants to place a billboard near an interstate highway. They must ensure the billboard meets height and lighting regulations set by advertising standards.

Example 2: A state department of transportation denies a request for an advertisement that includes flashing lights, as it does not comply with safety guidelines. (hypothetical example)

State-by-state differences

State Key Differences
California Stricter regulations on sign size and content to protect scenic areas.
Texas More lenient advertising standards, allowing larger signs in certain areas.
New York Regulations focus on urban areas, with specific restrictions on flashing lights.

This is not a complete list. State laws vary, and users should consult local rules for specific guidance.

Comparison with related terms

Term Definition Key Differences
Outdoor Advertising Any advertisement displayed outside of buildings. Advertising standards specifically regulate the placement and content of these ads near highways.
Zoning Regulations Local laws that dictate land use and development. Zoning focuses on land use, while advertising standards focus on the content and safety of advertisements.

What to do if this term applies to you

If you plan to place an advertisement near a highway, follow these steps:

  • Research local and federal advertising standards.
  • Prepare the necessary applications and documentation.
  • Consider using US Legal Forms for ready-to-use templates to streamline the process.
  • If your situation is complex, consult with a legal professional for tailored advice.

Quick facts

  • Typical Fees: Varies by state and local jurisdiction
  • Jurisdiction: Federal and state regulations apply
  • Possible Penalties: Fines for non-compliance, removal of unauthorized signs

Key takeaways

Frequently asked questions

Advertising standards are guidelines that regulate outdoor advertisements near highways to ensure safety and appropriateness.