Understanding Reasonable Reliance on Licensee in Trademark Law
Definition & Meaning
Reasonable reliance on a licensee's quality control measures refers to the expectation that a trademark owner can trust the licensee to maintain certain standards when using the trademark. This principle is important in trademark licensing, as it helps ensure that the quality associated with a trademark is upheld. However, simply relying on the licensee's own quality control is not enough to prove that the trademark owner has not granted a "naked license," which is a license without any quality control provisions. A naked license can jeopardize the trademark's validity.