White label refers to a product or service created by one company that is rebranded by another company for its own use or distribution. The original producer, often a startup, designs the product, while the rebranding company makes minimal modifications, such as changing the appearance or packaging. This practice is common among retailers who wish to offer products under their own brand name to satisfy customer loyalty.
White labeling is utilized in various legal contexts, particularly in commercial law. It often involves contracts between the producer and the rebranding company, outlining the terms of use, branding rights, and any modifications allowed. These agreements can be crucial in protecting intellectual property and ensuring compliance with consumer protection laws. Users can manage these agreements using legal templates available through services like US Legal Forms.
Here are a couple of examples of abatement:
Example 1: A startup develops a new line of organic skincare products and allows a well-known retail chain to sell these products under its own brand name. The retail chain may change the packaging design but does not alter the product formulation.
Example 2: A software company creates a project management tool that is rebranded by another company for its clients, with only minor visual changes to the interface. (hypothetical example)
| Term | Definition | Key Differences |
|---|---|---|
| Private Label | A product manufactured by one company and sold under another company's brand. | Private label products are often produced exclusively for a retailer, while white label products may be sold by multiple companies under different brands. |
| OEM (Original Equipment Manufacturer) | A company that produces parts or equipment that may be marketed by another manufacturer. | OEM products are typically components used in other products, while white label products are finished goods sold under a brand. |
If you are considering entering a white label agreement, it is important to:
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White label products can be sold by multiple companies, while private label products are typically exclusive to one retailer.