Understanding Trademark Protection of Words: Safeguard Your Brand

Definition & Meaning

Trademark protection of words refers to the legal safeguarding of specific words or phrases used to identify and distinguish goods or services in the marketplace. These words, often termed as lingual marks, can receive protection if they fulfill the fundamental requirements of a trademark. The level of legal strength for these marks varies based on their distinctiveness. More distinctive marks generally receive greater protection under trademark law.

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Real-world examples

Here are a couple of examples of abatement:

For instance, the word "Apple" is a distinctive trademark for technology products, as it uniquely identifies the brand. In contrast, the term "computer" would not qualify for trademark protection because it is generic and describes the product itself.

Comparison with related terms

Term Definition Key Difference
Trademark A symbol, word, or phrase legally registered to represent a company or product. Broad term that includes logos and designs, not just words.
Service Mark A trademark used to identify services rather than goods. Specifically applies to services, while trademarks apply to products.

What to do if this term applies to you

If you believe you have a trademarkable word or phrase, consider registering it with the United States Patent and Trademark Office (USPTO). You can use US Legal Forms to find templates for trademark applications. If your situation is complex or involves disputes, it may be beneficial to consult a legal professional.

Quick facts

  • Typical fees for trademark registration can range from $225 to $400 per class of goods/services.
  • Jurisdiction: Federal and state levels.
  • Possible penalties for infringement include damages and injunctions.

Key takeaways