What is a Strong Trademark and Why It Matters in Legal Terms?
Definition & Meaning
A strong trademark is a distinctive mark that is primarily associated with a single owner. This type of trademark is often unique, arbitrary, or fanciful, making it less likely to be confused with other marks. Because of its distinctiveness, a strong trademark receives greater legal protection compared to weaker marks. For instance, the name "Visa" is considered a strong trademark due to its uniqueness and association with a specific service.