What is a Strong Trademark and Why It Matters in Legal Terms?

Definition & Meaning

A strong trademark is a distinctive mark that is primarily associated with a single owner. This type of trademark is often unique, arbitrary, or fanciful, making it less likely to be confused with other marks. Because of its distinctiveness, a strong trademark receives greater legal protection compared to weaker marks. For instance, the name "Visa" is considered a strong trademark due to its uniqueness and association with a specific service.

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Real-world examples

Here are a couple of examples of abatement:

One example of a strong trademark is "Apple" for technology products. The name is arbitrary in relation to computers and smartphones, making it distinctive. Another example is "Nike," which is also a strong trademark due to its unique branding and association with athletic wear.

Comparison with related terms

Term Definition Difference
Weak Trademark A mark that is not distinctive and is commonly used. Weak trademarks receive less legal protection and are more susceptible to infringement.
Descriptive Trademark A mark that describes the goods or services. Descriptive trademarks are generally considered weak unless they acquire secondary meaning.

What to do if this term applies to you

If you believe you have a strong trademark, consider registering it with the United States Patent and Trademark Office (USPTO) to enhance your legal protection. You can also explore US Legal Forms for templates that can assist you in the registration process. If you face potential infringement issues, consulting with a legal professional may be beneficial.

Quick facts

  • Typical fees for trademark registration vary but can range from $225 to $400 per class of goods.
  • Jurisdiction: Federal and state levels.
  • Possible penalties for infringement can include monetary damages and injunctions against further use.

Key takeaways

Frequently asked questions

A trademark is considered strong if it is unique, arbitrary, or fanciful, and primarily associated with a single source.