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Bait and Switch: What You Need to Know About This Deceptive Practice
Definition & Meaning
Bait and switch is a misleading sales tactic where a seller advertises a product or service at a low price to attract customers. Once customers arrive, they are informed that the advertised item is unavailable or of poor quality, leading them to purchase a more expensive alternative. This practice is considered illegal in many states and can result in legal action for false advertising if damages are proven.
Table of content
Legal Use & context
Bait and switch is primarily relevant in consumer protection law. It can arise in various legal contexts, including civil lawsuits related to false advertising and deceptive trade practices. Individuals who believe they have been victims of bait and switch tactics may be able to file complaints with state consumer protection agencies or pursue legal action with the help of legal forms available through services like US Legal Forms.
Key legal elements
Real-world examples
Here are a couple of examples of abatement:
(hypothetical example) A retail store advertises a high-definition television at a significantly reduced price. When customers arrive, they are told that the specific model is out of stock. The salesperson then offers a more expensive model instead, claiming it has better features.
State-by-state differences
State
Legal Status of Bait and Switch
California
Illegal; subject to strict penalties under consumer protection laws.
New York
Illegal; consumers can file complaints with the Attorney General.
Texas
Illegal; can lead to civil lawsuits for damages.
This is not a complete list. State laws vary and users should consult local rules for specific guidance.
Comparison with related terms
Term
Definition
Key Difference
Bait and Switch
Misleading advertising to sell a more expensive product.
Focuses on deceptive pricing tactics.
False Advertising
Providing misleading information about a product.
Can include any form of deception, not just pricing.
Deceptive Trade Practices
Broad category of unfair business practices.
Includes bait and switch but covers a wider range of actions.
Common misunderstandings
What to do if this term applies to you
If you believe you have been a victim of bait and switch, consider taking the following steps:
Document the advertisement and any communications with the seller.
Contact your state's consumer protection agency to file a complaint.
Consult with a legal professional to understand your rights and options.
Explore US Legal Forms for templates that can assist you in filing a complaint or pursuing legal action.
Find the legal form that fits your case
Browse our library of 85,000+ state-specific legal templates.