Do I need a model release for client photos used in promotions?

Full question:

I am a wedding a portrait photograper. Am I required to have a model release from my clients, (high school grads, bride and grooms etc) to use the pictures I took of them in self promotion situations. Like a brochure I hand out or a display at the local mall or on my website. Or to even display in my studio.

  • Category: Contracts
  • Subcategory: Releases
  • Date:
  • State: Minnesota

Answer:

Owning the negative or photo does not automatically give you the right to use, publish, or profit from it. If you use a photograph of someone without their consent for commercial purposes, such as advertising, you could be liable. This includes situations where someone claims their privacy rights were violated, they were portrayed in a false light, or the photo suggests they endorse a product or service. To protect yourself from lawsuits, it's best to obtain written permission through a model release before using the photograph.

This content is for informational purposes only and is not legal advice. Legal statutes mentioned reflect the law at the time the content was written and may no longer be current. Always verify the latest version of the law before relying on it.

FAQs

Yes, a model release is necessary if you plan to use photographs of individuals for commercial purposes, such as advertising or promotions. This written consent protects you from potential legal issues related to privacy rights or misrepresentation. Without it, you may face liability for using someone's image without permission.