Full question:
I own a bail bond company. My competition is trying to advertise using my name using his number to mislead consumers in thinking that they are doing business with me, as I am the only one doing Bonds in this area and have been for 18 years. He is trying to use my reputable name to secure bonds. What legal actions do you suggest?
- Category: Criminal
- Date:
- State: Missouri
Answer:
False and misleading advertising or marketing can be actionable, but the regulations and laws dealing with the subject are very complicated. What is false or misleading will depend on the facts of each case.
Under the Federal Trade Commission Act:
1. advertising must be truthful and non-deceptive;
2. advertisers must have evidence to back up their claims; and
3. advertisements cannot be unfair.
For more information, please see this site: http://www.ftc.gov/bcp/conline/pubs/buspubs/ad-faqs.htm
This content is for informational purposes only and is not legal advice. Legal statutes mentioned reflect the law at the time the content was written and may no longer be current. Always verify the latest version of the law before relying on it.
